PhotoShelter acquires Socialie analytics platform

Digital asset management (DAM) solution provider PhotoShelter announced the acquisition of Socialie, a category leader in user-friendly content distribution and advanced analytics. Made in partnership with PhotoShelter’s majority investor, Clearhaven Partners, the acquisition will strengthen PhotoShelter’s real-time distribution powers, provide PhotoShelter customers with more control and insight into the flow of content across their ecosystem, and position the company as the one-stop shop for digital content sharing, from the moment of capture all the way through to influencers and their audiences, the company said in a statement.

“We are in the middle of a content revolution – with more content being produced by more creators across more channels than ever before – and every brand stands to gain from this opportunity to engage with their audiences or risk falling behind,” says PhotoShelter CEO Andrew Fingerman. “We’re welcoming Socialie to the PhotoShelter team to further provide brands with the right tools to share digital content automatically to content partners, publishers, and influential stakeholders with deep insights into performance and reach. We’re excited for what the future holds and the immediate benefits our customers will be able to activate.”